Increase client base how to#

If youвЂ™re a relatively new business with a barely existing customer base, partnering with other businesses is one sure way to build your customer base. You can quickly form connections with your audience on platforms such as Facebook, LinkedIn, and Instagram, and even run giveaways to attract more people. Social media offers you a low-cost or inexpensive way to spread the word about your business and start building your customer base. Here are a few simple ways you can start building your customer base from the ground up.

Increase client base how to#

Now that you can identify your customer base and installed base, you're probably wondering how to build, grow, and retain one. If you want your business to be successful, define the most effective way to balance lead acquisition and customer retention, and both your customer base and installed base will grow.

While lead acquisition is essential for building a customer base, itвЂ™s not enough to build your installed base. By highlighting this subsection of our customer base, we can personalize our marketing, sales, and customer service offers to fit the specific needs of our active users. However, HubSpot's installed base would only consist of the customers currently using HubSpot products in their day-to-day workflow. Identifying these customers will help your company provide timely service to improve retention.ДЇor example, HubSpot's customer base would be anyone who has purchased or used one of our free or premium tools. Unlike the customer base, this group excludes people who have not recently made a purchase or are not engaging with your business's offers. The installed base refers to the group of customers within your customer base who are actively using your products.